Facebook:
Purpose: The purpose of Facebook is to make people feel more connected via social media and give the freedom to contact each other.
Content: On the site you are able to chat to people you are friends with. You can share photos and choose who you'd like to share them with providing what your security settings are. You are able to writes statuses and like other peoples posts. You can also play games on the site and invite others to play them with you.
Target user/membership: The target audience for Facebook is for people who are 12 and above.
Sources of revenue: On the home page of Facebook they have advertisements and promotion icons.
Legal/ethical issues: Any one can see anything on your profile depending on the privacy settings. But even with your profile protected some people are still able see things.
Instagram:
Purpose: Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its user to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Content: You are able to posts photos and videos on your profile for people who follow you to see. You can also Instagram direct message to people. Before you upload the photo you are able to write a caption of your choice. You can like and comment on other peoples photos and videos.
Target user/membership: The target audience for Instagram is mostly aimed at teenagers and photographers. Teenagers like to share their photos with there other followers. Photographers like to use it so they're work gets well known and they can show off their photos.
Sources of revenue: Instagram have automatic photos which come up on peoples home page that are advertising either a product, or clothes etc.
Legal/ethical issues: You are able to post whatever you like providing Instagram agrees with it. If Instagram thinks it is inappropriate then they will automatically remove it from your profile.
Twitter:
Purpose: Twitter, one of the most popular social networking services in the world is a microblogging platform, which allows registered users to post, and send to other registered users, short messages. These short messages limited to 140 characters, are called tweets.
Content: You are able to write tweets and share photos with your followers. You can also direct message other people to keep in contact.
Target user/membership: Anyone is able to access twitter. It is for people who are 13 and over. There isn't a membership for twitter but they are verified accounts which are used by famous people.
Sources of revenue: Twitter has promoted tweets which appear on everyones timeline. Companies pay Twitter for these to be shown. But you are able to click disappear if you don't want them to come up.
Legal/ethical issues: You can share anything on Twitter. But if Twitter thinks its offensive or inappropriate they will instantly remove it from your profile to prevent bullying and nasty comments.
P2) TASK 2 Learners analyse the positive and negative social effects of social media products
Positives:
Instagram: Instagram is a good way of sharing to others the events in your life. You can see other peoples posts. Photographers can also share their work on there which could potentially make their work bigger.
Facebook: You can make new friends on Facebook and keep in touch with either family members or friends who you don't see often.
Twitter: You can follow your friends on Twitter and tweet each other. You can also keep up to date with the news and see famous peoples twitter profiles.
Negatives:
Instagram: A lot of teenagers who use Instagram especially girls can feel very self conscious when it comes to models and celebrities posting photos of themselves.
Facebook: Any one is able to see your profile. The privacy is a concern for people, certainly with parents having their children on there.
Twitter: Twitter is very anti social. It can make people addicted to it so they're always on their phones.
TASK 3 Produce an A4 factsheet defining each of the commercial uses listen below:
P3)
- Advertising
- Viral marketing
- Product/service reviews
TASK 4 Learners generate ideas for their own social media website.
Mindmap:
Social media ideas:
1. App
where you can share ideas/links with each other of celebrity’s outfits which
they’ve worn. This would be good particularly for teenage girls so they are
inspired.
2. App
where you can watch live events/concerts eg. Wireless, Reading, Sundown etc.
All ages would appreciate this as if it’s not affordable for them or are
missing the event.
3. An
app where you can send and receive messages to and from your contacts anywhere at any time even without wifi
or service. This would be good for all ages as you can message someone urgently or just casually and have no problem with it.
Pen portrait:
Pen portrait:
Title: The name of my app is VCT. This
stands for Video, Call, and Text. I chose this name, as it can be an
abbreviation. This means that it is easy to remember for the audience.
Purpose: My app is a social network. You can message and call your
contacts on it for free. It is also a media-sharing app as you are able to post
live photos and videos for the people how follow you to see.
Target Audience: The target
audience is aimed for more the younger generation who enjoy interacting over
social media. My age range is 14-21 years old as at this age they’re likely to
have new phones out.
Format/Style/Content
The app will be an Iphone and Ipad app as the
age range that I have chosen mostly uses these devices. Iphones and Ipads are
easier to access so more people will be active on the app. The app will
automatically include your contact list but you are able to add numbers from
the app. With your contacts you can message, call or video chat them. You are
able to update a status on your profile of your choice. You can change your
icon photo and name. You are also able to follow your friends and celebrities
where they can post live photos and videos which you can like and favourite.
Facebook
Advertising:
Facebook is a quick and easy way to target a audience about
products or service. You are able to like pages. After you have liked the page
their posts will come up on you timeline so you are able to keep up with their
new products and news.
Viral Marketing:
Dove used an
inspiring video to get close to half a million views, likes, comments and
shares on Facebook. They're telling a story. Dove also encourages tagging by
asking their fans to tell a story about someone who means something to them.
Tagging other people is a good way to get the word out about on a timeline.
Product/Service Reviews:
People that use facebook are able to comment on the pages
with how they feel about the product, service or place. Anyone can see the
comment. They can reply to the comment of like them. This makes it a very easy
way to communicate and spread the reviews.
Twitter
Advertising:
Twitter has a homepage which promotes ads to appear on the homepage.
It is called a 'tweet'. They can be in the form of a picture, video or gif. The
more retweets and likes it gets the more viral it goes. Normally to spread the
word companies hashtag their tweet.
Viral Marketing:
PokemonGO has made it big through twitter recently with
their hashtage #PokemonGO which was promoted over twitter, billboards and TV.
Reviews:
Twitter uses the hashtag where you can look at trending hashtags
or write a 140 character tweet with a review. That way you can search for a
particular product and find out other peoples opinions.
Instagram:
Advertising:
Instagram advertisement has become bigger with companies.
Instagram like other social media sites. Companies pay Instagram to advertise
their products. The ads can be promoted by users or can automatically be put on
your timeline.
Viral Marketing:
Birchbox has become a really popular beauty brand on
Instagram. The company pays Instagram 'Models' to promote their products and
giveaways or just to model their latest trends. They team up with lifestyle
blogger Emily Schuman of Cupcakes and Cashmere
to curate their May Box.
Reviews:
Users advertise when they have purchased something and use a
hashtag so other users can find the product easily. Customers can get put off
products or highly recommend if they would like to make that purchase.
P5
P5
Purpose: The purpose of my app is to entertain my target
audience and make their lives easier. On the app you can message and call your
contacts free without charge, this would benefit people who are in different
countries trying to contact each other. You are also able to post live photos
and videos for your contacts to see which will entertain your followers and
they can see what you’re doing and when you’re doing it.
Content: In my app it will include the basic, contacts,
messages, video chat and call along with the little bit extra of live videos
and uploading photos. On your profile you will be able to change your icon
picture, name and status to whatever you like. Your contacts which are already
on your phone will automatically be put on the app, however you can add numbers
whilst being on the app too.
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